Crowdsourcing And Sharing Employee Content Digitally Helps Companies Define Brands And Recruit Talent New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand Personality

SAN JOSE, Calif., June 16, 2015 /PRNewswire/ -- Brand promises are a dime a dozen, but few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the brand claim. That's not to say it isn't possible. Standout slogans where companies have measured up include the classic Avis "We Try Harder" campaign and "You're in Good Hands with Allstate," which required total employee and partner buy-in and support. This topic is the focus of a new research report by the Chief Marketing Officer (CMO) Council and Executive Networks Inc., entitled "Making the Workplace a Brand-Defining Space." It...