Leapfrog Marketing Institute’s 2014 CMO Digital Benchmark Study shows CMOs have bigger budgets but must forge gaps in key channels to deliver ROI. Evanston, IL (PRWEB) October 28, 2014 Chief marketing officers have more accountability to produce a “measurable ROI,” but internal factors are blocking CMOs from delivering results, according to a new study commissioned by the Leapfrog Marketing Institute, powered by Leapfrog Online. Today, 63 percent of marketing budgets are expected to deliver a measurable ROI–or marketing objectives that boost financial metrics (e.g. sales)–rather than awareness or engagement metrics. However, CMOs cited three barriers that are hampering growth in their...
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